Posted by: Nick McDonald | February 11, 2011

SuperBowl Ads a Wolf in Sheep’s Clothing for Brands?

In the buzz about Superbowl advertisements in the days following I felt it appropriate to talk about an interesting AdAge.com article that I found. It discusses how Superbowl advertisements don’t always translate over into great sales and brand recognition. The point that stood out to me the most was that creative brands can’t solve a brand’s shortcomings. This made so much sense to me especially when thinking about some of this years commercials, particularly the Pepsi Max and Groupon.com advertisements that pushed the bar on the shock meter.

I think you have to ask with all this negative publicity if these ads are doing more damage than good to their brand recognition. I mean just because people are paying 3 million for ad space in the U.S.’s most popular annual television event doesn’t mean that they should throw away the message they want their brand to convey. Brand advertisement should be something that is smart, creative, and should have the potential to be more valuable than its competition. I feel like the last few years some of the Superbowl commercials have gotten away from that. As times and people change so should advertisement trends, and possibly the silly, funny, and over-the-top advertisements that are becoming more common in everyday commercials should be set aside or tweaked for the big game to create ads that are creative and fun, but at the same time portray a brand image and message people can relate to.

What do you guys think?

http://adage.com/cmostrategy/article?article_id=148732

Posted by: kelseyhelgeson | February 11, 2011

Superbowl Ad Backlash

This year’s super bowl advertisements caused quite a stir.

Groupon’s ads made light of deforestation in the rain forest, the struggling Tibetan culture and the potential extermination of whales. While I wasn’t personally offended by these ads, I do think they were done in poor taste.

http://www.youtube.com/watch?v=vXGYK1eP_wo

Companies should be cautious that they are not offending their target demographic when making advertisements.Social media has given the consumer a new way to band together and boycott companies . After Groupon’s commercial aired, there was a mass Twitter outcry for members to unsubscribe from their service.

While Groupon’s blog has a link to charities that are working to save the topics of Groupon’s commercials, that isn’t enough to stop public outcry.

Public outcry and organization is a powerful thing, but I wonder how just how much Groupon sales will suffer. My bet is not by a significant amount.

An infamous example of  consumer social media organization is Amazon’s failure to respond after removing hundreds of gay and lesbian themed books from its rating system.

Companies need to have a social media game plan when a crisis situation hits. Online, a official  response is expected almost immediately, and waiting a day is unacceptable.

Social media is changing the how we react to everything, and is making it a tougher job for companies who arn’t prepared to respond.

Posted by: therea1long | February 11, 2011

Smart Security in Social Media

These days it seems like everyone has some form of social media to stay connected to their friends and family. Social media has really blown into a worldwide phenomenon in the last couple years and seems to be only getting bigger. With so many people using these tools there are bound to be security issues, because so much personal information online is a hotbed for predators to take advantage. Facebook in particular can be a place where strangers can pull up anybody’s information and bio if the right security settings are not placed correctly. With that being said, here are some Facebook security tips for all you amateurs out there.

http://blog.zonealarm.com/2011/02/6-tips-for-social-media-security.html

Posted by: Tyson Winter | February 9, 2011

In Super Bowl Ads, Dogs Equal Success

Super Bowl 2011 is in the books, and it’s the one TV event a year when it seems there’s never  a good time to use the bathroom. It’s the Super Bowl, of course, and that means for one afternoon every year viewers can count on a lineup of commercials that are sure to entertain. But as much as we love our Super Bowl ads, it’s the advertisers’ motive more than ever on this Sunday to pitch their product in ways that will stick (it is, after all, the most-watched event of the year on television). According to early results from a Super Bowl Ad opinion poll, two commercials with dogs are being received best among the general public; proving the old PR legend that incorporating cute kids and cuddly animals are great tools when communicating to a mass audience. Interestingly, this was the first year in Super Bowl ad history that two ads tied for first place. Click the links below to view the two videos as well as the USA Today poll. Post on why it may be that animals can help out a campaign.

http://www.usatoday.com/money/advertising/admeter/2011-02-07-2011-ad-meter-chart_N.htm

Posted by: hatool | February 9, 2011

Using social media at work

I recently read Seth Godin’s blog post about using social media at work and I have to agree with Seth’s arguments. Yes – it’s okay to check out social media every once in a while, but when it’s time to do some “real work” it’s best to go offline.

Seth brings up a strong argument – social media is the easiest excuse: “I didn’t waste my time – I connected with friends.” But really when you need to get some real work done shut it all down, so that if you did nothing for an hour you’ll have a blank page to show for it and no excuses.

Or is it that I (like Seth) am from the previous generation and we just don’t get it…?

Posted by: therea1long | February 9, 2011

Facebook leads to divorce

Social media is a great way to find old friends and make new friends. It is also a way to see who your husband, wife, boyfriend, and girlfriend have been hanging out with, who they’ve been talking to, and what they have been up to. This is a recipe for disaster when people’s personal business is out there for just about anyone to access. It is no longer “he said” and “she said” but rather pictures and messages that can be used as proof in many cases of infidelity. Because of this facebook has led to divorces in many marriages.

https://i0.wp.com/divorcedwomenonline.com/wp-content/uploads/2010/07/facebookdivorce.jpg

Posted by: kgraven | February 4, 2011

Prime Time Super Bowl Sunday

One of the biggest events of the year is coming up very fast. Where not only the two teams battle it out on the field, but advertisers fight for the top commercial spots when the game isn’t in action. If you haven’t guessed it yet, I’m talking about the Super Bowl. According to AdWeek this Sunday is predicted to top last year Super Bowl’s audience by 3.5 million making the number of people tuned in worldwide around 110 million! With that many people viewing, it is a prime time to get your message or product out their literally for the world to see. So tune in to see what companies paid the millions of dollars to catch your attention in 30 seconds or less. Here is a some of the memorable commercials from the 2010 Super Bowl:

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Posted by: Nick McDonald | February 4, 2011

The Internet is Out of Room

A report first posted on Wired and then re-posted on the Daily Dog stated that as of Thursday that the internet has reached its mass capacity. As of yesterday the internet is fully “colonized” and the effects will eventually be felt by all.  Businesses who have not launched a website already may have missed the boat because with a limited number of addresses remaining companies will most likely have to purchase previously owned internet properties, which could get very expensive.

As for the average person the effect will not be felt right away but a computer scientist at the University of Southern California, John Heidemann,  foresees the net to slow. “In a sense the net’s going to get stickier,” says Heidemann. “It’ll be harder to do things that used to be easy.” The shortage could slow down your favorite web services and also complicate web services that depend on computer-to-computer connections, such as Skype. With the Internet”s capabilities seemingly reached and no new address space remaining where will we go from here?

Experts claim that because the Internet is a finite system the only way around it is to adapt a new system or protocol that allows for a an unfathomable amount of addresses.  The one problem with newer protocols is many popular websites don’t yet have the capabilities to switch leaving a minimal amount of information to browse in these new systems.

http://www.wired.com/epicenter/2011/02/internet-addresses/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Ftechbiz+%28Wired%3A+Tech+Biz%29

http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=2436B6EB9392483ABB0A373E8B823A24&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=53D88D74A99849C185183B336A3F3B02&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68&tier=4&id=A0D17CB838924768976DAA14314C072C

Posted by: sytsma6 | February 4, 2011

Taco Bell Triumphs Over Negative Attention

Taco Bell recently gained some unwanted media attention. In the last week of January, a class action law suit was filed against Taco Bell by an Alabama law firm. The basic claim was that Taco Bell has been misleading the customers as to what is actually in the beef that they are consuming. Taco Bell has been calling their beef “seasoned,” when in reality it contains a mixture of oats and other additives. The whole matter was realized upon a thorough analysis of a Taco Bell lab report.

Once this news story got out, the online arguments started. Some customers seem to feel that it should be common knowledge that the beef is low quality; others feel hurt and misled by the franchise. So what has Taco Bell done about all this? They utilized social media.

First watch this video and see what “T-Bell” has been up against: 390px; width: 640px”>

In reaction to the negative claim, Taco bell first responded quickly on their corporate home page, switching all of the efforts to dispelling the myths and charges against themselves.

The second offensive tactic was for Taco Bell to get focused with its tweets. They used hashtags of “#Beef” and “#TacoBell” to focus the attention in their defense. Offering explanations and staying true to their claims that they have not misled anyone are helping Taco Bell come out of this thing on top.

Lastly, Taco Bell has launched a full-page ad that remarks, “Thank You For Suing Us.” They have effectively focused the negative attention into an offensive campaign. With the matter not yet decided in courts, at least Taco Bell is rising to the occasion as far as its customers are concerned.

Read the whole story:

http://adage.com/digitalnext/post?article_id=148675

Posted by: SorryCantHaveThat | February 4, 2011

Just Do It, Professional Rendition

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Job seekers, does it ever seem like there are simply not enough hours in the day? If only there were two additional hours you could have in your back pocket, just for when you needed them. Unfortunately, that’s not the case (or at least, not yet).

It’s daunting to assign yourself a large task (i.e., update your resume, apply to as many jobs as possible). Instead of focusing on big tasks, focus smaller, timed assignments. You’ll notice that it might be easier for you to accomplish more when you know you only have a set amount of time to work.

Got 20 minutes? Work on these assignments:

Follow 3 Industry Accounts on Twitter (00:00-02:00). With all this talk about the importance of social networking in a job search, how do you stack up? You have a Twitter account, but who are you following? In two minutes, find three new accounts held by companies or individuals you’d like to work for. This will bring you one step closer to connecting with your dream job.

Double-Check Your Privacy Settings (02:00-04:00). In two minutes, run through all of your social networks (Facebook, Myspace, Twitter, Tumblr…), just to make sure you are in control of who accesses what. Facebook is known for changing privacy settings in its updates, so it’s worth double-checking!

Clean Out Your E-Mail Inbox (04:00-08:00). It’s ridiculously easy to let your e-mail accumulate in your inbox, where it sits forgotten and disorganized. Spend four minutes deleting junk e-mail and archiving important e-mails into different labels. If you have Gmail, create some filters that will instantly label your e-mail the minute it’s sent.

Make a Job Search Folder (08:00-18:00). For this assignment, step away from the computer. In a world dominated by technology, it’s easy to forget the hardcopy materials you need in your job search. Collect all the brochures, business cards, and other important hardcopy information you’ve collected from job fairs and interviews. Then, add up-to-date copies of your resume, portfolio, and business cards for easy access when you need them in a pinch.

Do Absolutely Nothing (18:00-20:00). When was the last time you sat and did nothing? When you’re working hard, you can easily become overstimulated and stressed out. Do Nothing For 2 Minutes is dedicated to hitting that pause button.

How did you do? You may not have finished all you wanted to accomplish, but you did make a step forward. Try setting short-term goals for yourself, allotting 10, 20, or 30 minutes, and you can avoid burnout.

Do you prefer to set short-term goals? How do you get things done?

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