Posted by: sytsma6 | February 4, 2011

Taco Bell Triumphs Over Negative Attention

Taco Bell recently gained some unwanted media attention. In the last week of January, a class action law suit was filed against Taco Bell by an Alabama law firm. The basic claim was that Taco Bell has been misleading the customers as to what is actually in the beef that they are consuming. Taco Bell has been calling their beef “seasoned,” when in reality it contains a mixture of oats and other additives. The whole matter was realized upon a thorough analysis of a Taco Bell lab report.

Once this news story got out, the online arguments started. Some customers seem to feel that it should be common knowledge that the beef is low quality; others feel hurt and misled by the franchise. So what has Taco Bell done about all this? They utilized social media.

First watch this video and see what “T-Bell” has been up against: 390px; width: 640px”>

In reaction to the negative claim, Taco bell first responded quickly on their corporate home page, switching all of the efforts to dispelling the myths and charges against themselves.

The second offensive tactic was for Taco Bell to get focused with its tweets. They used hashtags of “#Beef” and “#TacoBell” to focus the attention in their defense. Offering explanations and staying true to their claims that they have not misled anyone are helping Taco Bell come out of this thing on top.

Lastly, Taco Bell has launched a full-page ad that remarks, “Thank You For Suing Us.” They have effectively focused the negative attention into an offensive campaign. With the matter not yet decided in courts, at least Taco Bell is rising to the occasion as far as its customers are concerned.

Read the whole story:

http://adage.com/digitalnext/post?article_id=148675

Advertisements

Responses

  1. I’m not sure how I feel about this yet. I mean on one hand Taco Bell is a fast food restaurant and is known not to be the healthiest. So my expectations of the quality of food wouldn’t be to high in the first place. Taco Bell does claim it’s beef to be “seasoned” so in that regards it does have a valid position, that they’ve always been truthful. But on the other hand when beef won’t even meet USDA standards, it seems like a change would have to be made.
    My personal view is that people willingly eat at Taco Bell knowing it is not a healthy option so by changing the 36% beef to 40%, is it really going to make a difference for current or future customers?
    What do you think?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: