After all of our research on social innovation, classmate Alexa Morris and I both had a similar experience on the internet. We had a new “click bait” article come across our news feeds: “Donald Trump: Herald for Social Innovation” from Forbes.com. My idealistic side did not want to equate social innovation with Trump in any fashion, but I had to click it. I quickly learned that the article was angling more toward social innovation and seemed to use Trump and the awakening of the divisions in America as a wrapper.
Social innovation offers the next wave of opportunity for corporations to address society’s largest problems, while adding to their bottom line. Corporate social innovation (CSI) is all about transparency of intent to improve society in a way that aligns with the business’ core competencies and is a benefit to shareholders and consumers alike. The next generation is pushing CSI forward and believes that their role in society is to create change and lasting impact on the world’s largest problems.
A visual look at CSI from KPMG Social Innovation Report, FY14.
I hesitate to write the word because I know the “algorithm” is going to be coming for me, but it’s true, Millennials “don’t just want to merely do good; they want to solve world problems” (Saul, 2011, p. 98).