Posted by: Dana Nicholson | April 17, 2011

How to Turn “No” into “Yes”

When it comes to finding work after graduation a lot of us will hear the word ‘no’ many times before we get that coveted ‘yes’.  Even after we are employed we will still be told ‘no’ fairly often as we learn about our new position.  Basically, we will be hearing ‘no’ a lot in the next few years.  It is something we need to get used to hearing, and hopefully something we can learn from.  The Personal Branding Blog teaches you how to learn from rejection to make yourself and your ideas better.  “No doesn’t mean never.”  In order to dig deeper and expand ourselves we have to inspire a yes.  According to the blog, in order to inspire that yes we need to o the following:

Ask

What do I really need to do?

Question

How can I do this better?

Challenge

I know what I need to do, now what can I do to make it a reality?

Disagree

Will that really work or do I need to adjust?

Research

What is most effective?

Survey

Ask around.  What to other experts have to say?

Whenever we are faced with the devastating blow of rejection, remember to use these techniques to inspire yourself to broaden and expand your personal brand and your ideas.

http://www.personalbrandingblog.com/what-you-do-with-the-no-can-inspire-the-yes/

Posted by: deniseschenasi | April 17, 2011

J. Crew Ad Stirs Controversy

With gender boundaries blurring and the media world becoming slightly more accepting of liberal ideas, when is the line crossed? Is an innocent ad depicting a young boy with nail polish on his toenails too far?

Social conservatives seem to think so. I, however, disagree.

The ad shows Lyons saying, “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

J. Crew recently released an ad that depicts designer Jenna Lyons painting her son Beckett’s toenails pink. An innocent gesture quickly stirred controversy among social conservatives. Critics of the ad have asserted claims that it is blurring the lines of gender identity and is portraying “transgendered propaganda”. Fox News claims that our culture is “abandoning all trappings of gender identity”. Some have even gone as far as to say that Lyons’ son will need psychotherapy. Lyons nor J. Crew has commented on the matter.

Personally, I think Fox News and other critics of the ad are overreacting and over analyzing the situation. J. Crew has always catered to a fairly specific demographic of people. And it seems that the majority of these people could probably care less whether a little boys toenails are painted pink in a clothing ad. However, it does become interesting to consider whether J. Crew purposely created the ad to incite this exact response from the public. I doubt they thought a simple ad would stir this much controversy, but then again, a lot of publicity has come from it. J. Crew had to know that some type of angry response would come from those people airing on the socially conservative side of things. When it comes down to it, was this a good PR idea? Or simply an innocent ad that blew way out of proportion?

Posted by: Nic Corpora | April 17, 2011

Highlights From Kathy Fleming Presentation

On Thursday, April 14, our J452 class had the privilege to listen to Brand Strategist Kathy Fleming of U.S. Preventative Medicine, who discussed how her company uses Integrated Marketing Communications to grow a power brand. I thought the presentation was insightful, engaging, and afterwards I spent some time thinking about the areas where I can improve my communication methods.

Ms. Fleming told the audience that her job responsibilities are to build the brand, develop the character of the brand and position the brand as experts in the field. In order to do this, she said they needed a plan that would foster company growth and set up consistent messaging across each audience. As she presented her communication plan to us, I was very impressed with the language of the plan. It was well written, clear, concise and achievable. I quickly wrote the tactics and strategies verbatim, because I think they will be useful resources as I develop communication plans in the future.

Just before the end of her presentation, Ms. Fleming left us with 15 of her Communication Commandments. I think everyone strategically communicating should take note of these. Each commandment prefaced with “Thou Shall…”

  1. Do Research
  2. Plan
  3. Have A Written Plan
  4. Take Action
  5. Be Different, But Look Alike
  6. Keep It Simple
  7. Be Memorable
  8. Find A Way
  9. Emphasize “What’s In It For Me”
  10. Employ Excellent Graphic Design
  11. Tell Compelling Stories
  12. Communicate Often
  13. Maximize Communication Dollars
  14. Live The Brand
  15. Never Forget The Bottom Line

Written By: Nic Corpora

Posted by: hwsmith | April 17, 2011

Is Facebook getting too creepy?

As Facebook drifts farther away from its original purpose of being strictly for college students, users may find themselves questioning whether their privacy is at risk. With social networking sites becoming the main medium for communication, it seems that everyone from parents, to faculty, to potential employers, to even advertisers are accessing and screening these sites.  A recent blog post on wearesocial.net explains the new applications available for users on Facebook, and how some people may find them to be creepy. The first application allows people to check-in at events, instead of just places. This means people can check-in at homes, parties, and concerts whether or not the homeowner or party planner allows it. The second application available for Facebook lets users tag their friends clothing and find out what they are wearing and where the article of clothing comes from. The application immediately connects the user to the online shopping site once the user being tagged has confirmed the store. I feel like both these applications tell too much about a person and are borderline creepy. Facebook offers access to private information about a person that is not necessary to put on the internet. Users now have to be extra cautious of what they put on their profiles and understand that their information is available to anyone regardless if the user grants permission.

Posted by: lennabo | April 16, 2011

T-Mobile gets Royal Dance

We all remember the famous Jill and Kevin’s Big Day YouTube video that went viral almost instantly.  The video was famous for a wedding that was unique for dancing through the reception to Chris Brown’s “Forever.” Why were people so drawn to this video? The aspect of fun and creativity and a sense of “togetherness” was what T-Mobile carried away from this video.  T-Mobile decided that a great way to celebrate the Prince William and Kate Middleton wedding on April 29th would be to do a video satire of the Big Day Youtube video. The video consisted of Royal look-a-likes, along the would be Archbishop of Canterbury while they all dance down the aisle to “House of Love” by a boy band, East 17. At the end of the video with a variation of T-Mobile’s tagline, “One’s Life for Sharing.” I thought this was a cool fun way to promote T-Mobile, but then I thought, didn’t T-Mobile just get bought out by AT&T? Could this be interpreted as a wedding between T-Mobile and AT&T, as they show the public the acceptance of their love? One thing’s for sure, this video is going to create lots of room for interpretation.

Posted by: sarahbrown90 | April 16, 2011

Rebecca “Viral” Black

We all know the words to the ridiculously catchy song “Friday” by Rebecca Black. The 13-year-old became an overnight sensation from youtube. “Friday” quickly became everyone’s favorite song to make fun of. In days there were already remakes and parody versions of the song. Currently there are 104,766,179 views. Crazy right? This is a great example of how social media has changed our world. Things spread like wildfire on the internet nowadays because of social media sites like Facebook, youtube and of course Twitter, where #RebeccaBlack was a trending topic for two weeks straight. Social media has made it so easy for us to inform others of what is going on with our lives as well as what’s going on with the world around us. Although it is hard for me to admit, Rebecca Black has become an online sensation. Like it or not she has gone viral and won’t be going anywhere as long as people continue to contribute to her fame that people enjoy poking fun at so much.

The original, in case you haven’t seen it (I highly doubt that is the case though).

One of the many parody’s of “Friday,” and in my opinion the best one that has been done.

Posted by: Whitney | April 14, 2011

PR Tips from Today’s Daily Dog

Today’s edition of the Daily Dog struck my interest, and since it’s hard to keep up with the Daily Dog (along with all the rest of the work we have to do), I thought I’d share what I found this morning. In the article, “Mastering 2011 PR” the author provides you with a checklist of PR resources for 2011. He highlights what popular strategies and techniques were in 2010, and what he thinks is going to stick around for 2011. He urges PR pros to keep up with the changes, constantly review the tools they are using, and to get ahead of the game! It gave me a little bit more insight into what to expect in the real world of public relations, and I hope it helps someone else out too!

Posted by: kristakhauk | April 13, 2011

Who’s Where? Foursquare

I’m going to go ahead and boldly state that we are a nation of over share. Being connected in today’s social networks – Facebook, Twitter, Linked-in – is a must in this day and age, and at this point, we all understand their importance in both the business world and social world alike.

If you have a Facebook account (God help you if you don’t) then you’ve probably seen at least a few of your friends’ check-in updates pop up in your news feed at various restaurants, stores or other businesses. Personally, this can get a bit annoying because I could care less about where the majority of my Facebook friends are at the moment, and I get the feeling I’m not alone.

In fact, that feeling turned to certainty two months ago when I discovered a new mobile social network called foursquare. Foursquare is a location-based social networking platform that is available to users with GPS-enabled mobile devices. Users can “check-in” via smart phone by running the application and selecting from a list of venues that the application locates nearby, sharing their location with friends while collecting points and virtual badges.

To really understand the potential of this cutting-edge social media platform, we must examine foursquare by the numbers:

  • Users: Over 8 million worldwide, adding around 35,000 new users each day
  • Check-ins per day: Over 2.5 million, with over half a billion check-ins in the last year
  • Businesses: Over 250,000 using the Merchant Platform
  • Employees: Over 60 between headquarters in New York, NY, and a satellite engineering office in San Francisco, CA

 

Foursquare engages both users and businesses alike. Not only do users find the concept fun and motivates them to go more places, but it has really become a business tool as well. Businesses can post discounts or deals made available when users check-in at their location, but users are also intrinsically motivated to frequent certain venues. By checking in enough times at the same location, users can gain “Mayorship,” thus encouraging frequent visits and broadcasting it to that user’s network each time.

Foursquare is a social network that enables people to use mobile devices to interact with their environment. I would consider this new application to be revolutionary – in that the concept is cutting-edge. The other day I noticed a sticker on the window of the Allen Hall/School of Journalism that said “Foursquare – check-in here.” Looks to me like the world is welcoming this new social network with open arms.

Posted by: Whitney | April 11, 2011

Social Media Webinars for Nonprofits

I’m not sure when or why, but somehow I signed up for a newsletter that tells you how to better run your nonprofit. It comes once a month, and every month I glance over it. Usually, I just try to figure out how to unsubscribe, but I can never seem to figure that out. However, the newsletter that came today struck my interest!   At the end of the month a blogger will be presenting a free webinar about how to use social media better in your nonprofit. The blogger, Beth Kanter, goes around the world teaching nonprofits and NGO’s better social media strategies. Check this link out if you want to learn more about the webinar. If nothing else, check out Beth’s blog. She has some pretty cool posts, advice, and tips!

Posted by: Dana Nicholson | April 11, 2011

Social Media: The Love/Hate Relationship

How many of us have ever reconnected with someone from our past thanks to Facebook?  How many of us have ever learned something new because of Twitter?  How many of us have ever had a post blow up in our faces because we didn’t think it all the way through? Chances are we all have done at least one of these things that somehow affected our lives.  We all have seen “The Social Network” and we know that Facebook was designed to connect people.  The social media phenomenon has changed the way people create and maintain relationships with others, as well as businesses and products.  It has created a much easier way to spread information to the masses, which one would think would be a good thing.  Most of the time it is, but there are the cases when social media is used for evil, not good.

Sites like Myspace, Facebook, and Twitter make it much easier for kids to become victims of bullying.  The new trend “cyber bullying” makes it easier for children to receive hurtful messages while in their own home, in which case comments can be even harsher since there is no face-to-face contact.  “Facebook depression” occurs when children spend too much time on social media sites and show classic signs of depression.  Also, the concept of “sexting” in which a message with sexual implications is sent electronically has become much more prevalent.  It has become much easier for sexual predators to find their way into our homes through digital avenues using social media.

When I Googled "social media effects" this image came up.

On a more grown-up scale, improper social media use can lead to professional suicide.  There have been many instances where jobs have been lost over a status update, blog post, or a tweet.  Tweeting about how much you hate your job is probably not the best idea when you are CEO of your company.  In the case of college students, we are well aware that potential employers dig into our backgrounds, which include all our social media uses.  They can see things that are private, and even see things that we have deleted off our pages.  With such a competitive workforce that we are about to enter it is important that we realize that what we post is accessible to the whole world, which could either work in our favor or not.

All in all, social media is a part of our daily lives, and many of us would call ourselves “addicted” to our outlet of choice.  It has broadened our networks, technical skills, and communication skills.  Social media has changed the journalism and communication fields and has brought people together that may never have met before.  I think some people forget one of the key words in social media is the word “social”.  Yes it can be used professionally, but it was originally created as a social tool.  As long as we can find the happy medium between the good and the bad effects of social media, then we should have the perfect relationship with it.  Sometimes we love it, sometimes we hate it, but either way it is here to stay.

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