Strategically Communicating

During the second addition of Search Engine Optimization at the University of Oregon School of Journalism and Communication, yet another new revelation occurred in my mind. I began to think about things outside of the technical source code and more obvious keyword search, like the actual user experience and where people end-up.  Concepts such as the landing page – where we send our coveted visitors when we achieve the sought after click-through. What do we do with them when they get there?  How do we get them to convert? Here’s an interesting blog post on “dissection” of 20 different landing pages provided by unbounce.com. They provide some great guidance on what to do and what not to do, especially for the novice like me.  Enjoy!