Strategically Communicating

Saw this post and it made me think about how we need to take a targeted approach to social media. Too many people and companies jump into the fray without a solid understanding of their audience or what they want to accomplish. Don’t waste time on a segment that doesn’t get you any results and for heaven’s sakes don’t tweet or post endless content with no purpose in mind. Every tactic needs to have a goal and for any social media strategy to work, there needs to be in-depth understanding of how and why you’ll engage the people/outlets that you do.

http://www.mediabistro.com/alltwitter/social-media-whos-who_b18546