Strategically Communicating

Our speakers tomorrow (Sat. Feb. 18) will be joining us from ISITE Design.  You can check them out at http://www.isitedesign.com.

Amanda Bernard – Digital Marketing Strategist

Amanda works with clients helping them build and utilize effective strategies for both paid and organic marketing.  Amanda ensures that key selling and conversion pages are optimized for search engine visibility.  She also works with clients to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience.  She has a digital marketing background that includes SEO, Paid Search, PR, Content Development, Online Advertising and Marketing for brands like KinderCare, Oregon Health & Science University, and the University of Oregon.

Amanda leverages her 8 years of traditional and digital marketing experience to help clients integrate their offline marketing strategies into a holistic strategy that spans across multimedia platforms. She is also the co-founder and senior editor of the blog Thoroughly Modern Marketing (TMMPDX.COM).

Barbara Holmes – Sr. User Experience Architect

Barbara is a Senior User Experience Architect who unites her passion for user-centered design and a deep love of meaningful content to create interfaces for software applications, social networking, B2C and B2B websites.

With 22 years of designing interactive experiences under her belt, Barbara uncovers insights through qualitative research techniques such as expectation design testing, paper prototyping, card sorts, design-preference focus groups and more. Her work has contributed to the success of projects for clients such as Savannah College of Art and Design, Oregon Health & Science University, MIT World, PacifiCorp, Genzyme and Verity Credit Union.

A tireless promoter of usability research and user-centered design, Barbara writes and speaks for professional groups such as American Society of Training and Development (ASTD) and the Interaction Design Association (IxDA). When she’s not working, Barbara takes her interest in technology outdoors. She’s an avid geocacher and co-led a geocaching treasure hunt at Interaction11.

Ryan Summers – Digital Optimization Strategist

Ryan works with clients leading them through Day2’s digital optimization framework. Analytics and optimization can seem like a daunting task to many organizations, but Ryan excels at asking targeted questions that lead to effective measurement strategies, which are themselves the foundation of effective, ongoing optimization strategies.  Ryan lends his analytics talents to develop pay-per-click, search engine marketing, site optimization, and implementation strategies for industry leading brands in healthcare, higher education, e-commerce, and travel. Prior to joining ISITE, Ryan worked for Webtrends and Symantec to provide analytics support. Ryan is also an active member of Web Analytics Wednesday, a national analytics group.