Strategically Communicating

As I’ve come to learn in the past week, search engine optimization is big business … especially when you are talking about trying to tag onto someone else’s business! I checked out one of the SEO blogs that Professor Davis recommended and came up with this interesting tidbit: http://searchengineland.com/an-inside-look-at-how-yahoo-handles-olympic-games-marketing-110989

Yahoo! is working to give itself a gold medal performance when the Olympics start this summer in London without the annoyance (and cost) of actually paying to be an official sponsor. Yahoo!’s goal is to make its site the #1 stop for all Olympics-related content. They have to do this without actually even using the word “Olympics,” a perk reserved for paid sponsors.

According to David Roth, Senior Director for Search Marketing at Yahoo!, they managed to pull this off for the Vancouver Olympics. I can’t wait to see how they manage to do it this time around!