This class has already earned its tuition back in practical use at work and in another StratComm class.
One of the choice nuggets I put to work on Monday was advising another government communicator on the downside of switching from .GOV to .COM (www.rockvillemd.gov). I shared what we learned regarding how .com, .edu and .gov are ranked in search. I don’t know what they decided to do but the information was included in a report to her Council.
Another piece of information I learned last Saturday was put to use immediately as I finished a social media paper for Marketing 610. I was writing about the marketing potential of Pinterest. Learning about “nofollow” links and how they impact Google rankings in this class allowed me to add a very important limitation to my analysis of Pinterest’s marketing potential.
I am looking forward to seeing what tomorrow brings with our guest speakers from I-Site. On a side note, I worked with I-Site three years ago when we rebuilt www.GreshamOregon.gov and can’t say enough good things about them. I guess tomorrow will be from the real world to the class room.