Posted by: kgraven | February 26, 2011

PR Portfolio Tips

As the terms pass by and all the late nights spent in the library writing papers has a purpose that will help you excel passed other job applicants. Save all your work that you have done over the years, so that when it comes to putting together your portfolio you will have plenty of work samples that you can use. Researching the job you are applying for is key, the more you know about the company the easier it is to direct your work samples towards the specific jobs requirements. I found an old article but still very relevant from PRSA’s website that discusses PR portfolios.



  1. I recently saw this job opening: Job Opening – Director of Product Management – Blogging Products | Zemanta Ltd:

    It immediately made me think of the video we saw in class saying that more than half the jobs that exist today did not exist five years ago. This one probably didn’t . It definitely didn’t exist ten years ago.

    So as much as it is important that your portfolio fits the specific job you are applying for today, it is also important that it demonstrates your proficiency in basic skills and what it is that makes you unique; your potential employers also know how fast the world is changing they want people that can change with it. You should keep that point in mind later in your career and constantly acquire new skills so that you can have a fabulous career path, not just a fabulous first job.

    The other thing I liked about this job posting is that it demonstrates that the job market for professional bloggers is expanding, especially strategic ones. And so what we learn is this class is going to make great portfolio material in the job market.

  2. Yes, the PRSA website Orit posted has some good information. When creating a portfolio, it is really important to consider what could be relevant experience. Job responsibilities are extremely diverse these days. In turn, the more experience and wider scope of experience that an employee can offer can make one seem very attractive. It is important to differentiate yourself from the competition, and one way to ensure that you do is to produce a comprehensive, superior online portfolio that really “sells” yourself.

    As with any good public relations practice, it is crucial to consider the audience. Certain companies may be looking for specific items and work, while others may have something different in mind. Therefore, part of the “art” of creating an online portfolio is making please as many as possible.

    Some employers may prefer something in addition to a traditional resume, such as a YouTube video or the online portfolio we are discussing. But not all employers are into this new digital culture. Even in our advanced day in age, older, more traditional companies and individuals may just want to do things the old-fashioned way, with a hard copy resume. It is critical to get a “read” on their preferences and tailor your offering to what they wish to see as much as possible.

    The following link is to a blog that includes some important “No No’s” when it comes to E-Portfolios. The main idea is to make navigation as easy as possible on potential employers. If the link is slow and takes too long for you to wait for, then it probably will do the same for them. So, either fix it or get rid of it. The blog discusses other ideas such as this one.

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