According to a study by emarketer, a whopping 47.6 percent of the U.S. population will be on Facebook by 2013. Google is determined to strengthen its “social” search feature in preparation for this huge shift. This news comes as PR people are increasingly looking to social media as part of strategy, and this study only reaffirms that social media is going to allow contact with almost half of America in just a couple of years.
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