Posted by: kgraven | January 24, 2011

Welcome: Ten Social Media Tips

My name is Kenny Graven, I am a student at the University of Oregon majoring in public relations and expecting to graduate in June, 2011. You will find that I’m highly motivated, well-spoken, and a personable individual. I have an exceptional ability to communicate with diverse groups, a passion for taking on new challenges and the desire to succeed. Recently I have come across ten social media tips to get you noticed. I found these tips on The Examiner website and there from social media Guru Shashi Bellamkonda, head of Network Solutions. These have helped me create connections as I hope they do the same for you.

  1. Use Google Alerts and track online mentions of your name, your company name, and your children’s names.
  2. Leave comments on blogs.  If you write blogs, write your articles in a way to invite comments.  Don’t tell the whole story in your blog articles, advised Bellamkonda.
  3. Own a smart phone, to be accessible at all times.
  4. Participate on social networks, including Twitter, Facebook, and LinkedIn.  Bellamkonda said these are tools that can change public opinion.
  5. Create a personal or corporate blog.
  6. Use social media news releases.  The use of these tools “enhances your traditional marketing approaches, but does not replace them.”
  7. Create social media guidelines for your company that emphasize what employees may do, instead of telling them what not to do.  Refer employees to the code of conduct for concerns such as confidentiality.
  8. Create videos and podcasts.  Bellamkonda shared examples from Goodwill Industries.
  9. Train people in your company to use social media effectively.  “If you’re the social media expert in your company,” advised Bellamkonda, “your goal for 2011 should be that you’re going to create at least ten other experts at your company.”
  10. Meet offline. Attend grassroots events and local tweetups.  He emphasized the importance of building personal relationships to achieve business goals.
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