Posted by: daniellerad | October 9, 2017

Teen Vogue: For more than teenage girls?

In a world where magazine sales are dropping off, Teen Vogue is thriving, becoming a popular source of news, reaching far beyond its teen demographic. The how and why is detailed in Business of Fashion‘s article “Transforming Conde Nast’s Problem Child.” By investing in digital and covering subjects like gender identity, political activism, and mental health, Teen Vogue’s forward-thinking relevancy is overshadowing its often criticized big-sister publication.

Coming from a family of magazine readers, I decided to share this information with three important women in my family: My granny, my mom, and my sister.

I started with my granny, who is notorious for gifting magazine subscriptions. I opted for a phone call, fearing the taboo topics covered in the article might be too much. She was interested in the idea of increasing digital content; she had never visited the websites of her favorite magazines, and liked the idea exploring the option. I emailed my mother the article, and we shared a few messages about how much the magazine has changed since I was a teenager when it mostly covered hand bags and lip gloss. My sister, who I chose to text, was familiar with Teen Vogue’s relevancy through the social media presence of Elaine Welteroth, the 30-year-old editor-in chief, who we both follow on Instagram.

All three women expressed gratitude that someone is working to create a community of informed women – the future depends on it.

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