Strategically Communicating

As discussed in class on Monday, the Cheshire Cat reminds us that “if you don’t know where you’re going, any road will get you there!” Remember, goals are those broad, sweeping big picture outcomes you want to achieve. Objectives are the quantifiable and time delimited specific outcomes your plans and activities (strategies and tactics) should achieve. Simply Measured is one resource you might want to tap into to help guide you in the way you look at measurement. In a recent article from another regular resource on my list, Bulldog Reporter’s Daily ‘Dog, the author discusses the study I mentioned in class on Monday about social media metrics and the importance of understanding what it is you are trying to do in order to understand how to measure it! Check it out: https://www.bulldogreporter.com/dailydog/article/pr-biz-update/social-measurement-snafu-communicators-still-struggle-to-define-goals.