Strategically Communicating

Corrine, Anthony and I are looking forward to presenting our readings on Web & Mobile Analytics. Since we have a lot of ground to cover, I thought I would use this blog post as an opportunity to discuss QR codes. To be honest, I was surprised to find a reading on QR codes because I assumed they were already on their way to obsolescence. As I looked for additional research on QR codes to support our readings, I kept coming across articles with titles like, “The Death of QR Codes” and “9 Reasons QR Codes are Bad for your Brand.” My office actually started putting QR codes on the back of our business cards about a year ago so that students could easily connect with our Facebook page – and I truly can’t stand it! Our Technology team used a free QR code generator that scans to a third-party-link, rather than going directly to our page – and in my opinion this does our organization a disservice. I’m curious to find out what other people’s experiences have been with QR codes, good and bad.  And we’re looking forward to hearing your thoughts in class!