So the other day I was watching this movie “Baby Boom” with Diane Keaton. In this movie, Diane is a big city girl that moves to a small town. Long story short, she hates it, wants to move back, so she begins her own business making organic baby food. This is the 80s, remember that sort of thing didn’t exist then. So the business takes off and she runs into a perceivably common issue as a small, booming business. How do you get the word out about your product and onto store shelves? So naturally, being a child of the technology era I’m thinking to myself the whole time, “Why doesn’t she build a website and do online distribution and marketing?” You can imagine how silly I felt when I realized this wasn’t possible in the 80’s.
Brushing up on my SEO basics post “Baby Boomers” I’ve realized how drastically the face of business has changed over the last 20 or so years. How business people used to have to go town to town to give free samples of their product to spread WoM. These days, spreading by word of mouth equates to being on the front page of Google. Without even having a product with an entirely successful history, with the proper SEO strategy you could increase your sales. Not only can you increase your sales online, but you can track your traffic and where it’s coming from. That’s crazy!
This was just a basic reflection, so I’ll leave you with this, SEOMoz’s “Beginner’s guide to SEO”. Perhaps one of the most intelligent and comprehensive introductions to SEO I have ever read.