Posted by: mikebodinesayshello | May 21, 2012

Bugdeting for Social

With social media emerging as an important tool to engage audiences and market products, it is becoming necessary to budget for its management. Corporations and large corporations have dedicated staff and budget line items for social media programs. According to a report from the Altimeter Group posted on Mashable.com, the average budget for “novice” social media programs is $66,000 and the average social team is made of 3.1 people. The monetary and human resources cost goes up from there.

According to the report, organizations should formalize social operations so that responses to the public are consistent and aligned with the organization’s communications plan. The report also recommends investing in online communities and systems to monitor activity on the social networking sites. In addition, the report suggests that organizations get more people involved in the social media world. Formalizing responses becomes even more important with many people using social.

These all seem like fairly standard recommendations, but how does the small organization run a robust social program without the devoted resources? And, how do you quantify resources needed for social if there isn’t a dedicated team?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: