Strategically Communicating

So, my new job held two focus groups this week. I had hoped to attend the Tuesday night one but my terrible cold prevented me from being there. However, the woman heading up the project was Jen Barth from BIGSmall Brands. I like her. She’s approachable and personable and I would highly recommend her for market research. She’s also got this great blog about research and social media and holds regular workshops in the PDX community. Just thought I’d pass the information along…

http://www.bigsmallbrands.com/blog/

Maybe one day I’ll get her to let me sit in on a focus group? I have to say that I’m beginning to wonder what it would be like to be a researcher…hmmm?