Posted by: carebear | February 18, 2012

The Underworld of Search Engine Marketing

So I sit down tonight to reflect on last week’s jam-packed class on search engine optimization and I pull up my Google Reader feeds. The very first article I see is on Google, itself. It is a story about how Google has been tracking us Safari users. They are doing this to record our behaviors so they can improve their algorithms to better target the ads we are shown – well, that isn’t exactly what they say their intent is, but I’m no dummy.

If I took one thing away from last week’s class it was Google is king. Everything we do within SEO is to “please” Google and their proprietary methods for determining who sees what and when. So, now I discover Google is putting little tracking devices in my web browser to spy on me…hmmm. What am I going to do about it?  Probably absolutely nothing.  I’d be lost without Google…

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