Strategically Communicating

Digital, mobile and social media in China.

I was shocked to see the numbers and statistics behind China’s social media activity. It is interesting to compare the facts with American statistics or even American trends. I found it shocking that 87% of Chinese social media users have “friended” a brand. In America it seems companies have just gotten on this bandwagon and recently started targeting campaigns around social media. This slide-show put in perspective how behind America actually is in social media, even though we feel we are fully capitalizing on it.