Associated Press published a story entitled, “2012 presidential candidates `friend’ social media,” which caught my attention as the 2012 campaign season approaches. In 2008, the Obama campaign embraced and harnessed the power of social media to get its messages across to young voters. This campaign season, most candidates are communicating directly with voters in places where they spend most of their time – on social media. AP suggests, “next year’s race will be the first to reflect the broad cultural migration to the digital world.”
Mitt Romney announced his presidential candidacy with a tweet. His online director, Zac Moffatt tells AP, “We have to recognize that people have choices and you have to reach them where they are, and on their terms.” I have a feeling that the successful candidates this upcoming campaign season will be those who are most effective in strategically communicating to their constituents.
Strategically Communicating 
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