I’m a loyal Googler, and I’ve never been a big fan of Bing. I gave Bing a fair shot when it first came out, but never got the search results I was looking for. I wrote Bing off, and figured it would eventually have a fate similar to AskJeeves. But now I may be changing my tune. Bing is launching a daily deal platform that will aggregate deals on sites like Groupon and LivingSocial.
Users will be able to access the Bing platform on iPhones or Andrioids, but according to the Mashable.com article, there are still some kinks with laptop and desktop use. While it may sound a little confusing at first, I think this new platform is going to give Bing a new edge. Daily deal sites are becoming HUGE hits, and having a place that will aggregate them all is fantastic. We’ll see if Google comes out with something similar or if Bing will have the edge for awhile.
Strategically Communicating 
I have NEVER been a fan of Bing, but I’ve been hearing such great reviews from people lately that I feel like I should give it a try. As a college student, I am, as i’m sure many of us are, always looking for a deal, this is a great marketing tool for them. I will definitely be keeping my eye out for this app on my iPhone!
By: krlarsen on March 6, 2011
at 10:34 pm