TOMS is a pretty well-known company for how new it is. So before I tried search terms I expected there to be a lot where TOMS would pop up at the top of the search list.
The terms I searched that resulted in TOMS being the top result are:
giving away shoes, shoes for children, one for one, giving shoes to children and shoes for children.
I searched “donating shoes to children” and was surprised that TOMS did not show up on the first page of results.
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