During our exercise in class I found that the best way to find results was to include Seattle in the search. Whether it was “Seattle Football” or “NFL Seattle,” it seemed that the best way to find good results about the team without actually entering “Seahawks” specifically was to mention the industry (Football, NFL, etc.) and the location (Seattle, Washington State, Northwest) where it is located. The key words I found to be most helpful though were “NFL,” “Football,” and “Seattle”, when using these key words the Seattle Seahawks organization came up as a top 3 result every time.
They’ve done a good job of using key words in their search engine optimization, but I feel like they good do more to fully optimized. The search terms “Sports” and “Professional sports” associated with the region and city don’t turn in the best results. The organization could improve their search engine results on the internet if they included these two more categories or tags to drive more traffic to their webpage.
Strategically Communicating 
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