I know in class we talked about the different types of social media users, but I thought this chart was interesting. I really like how it breaks it up into who is doing what in each age group. This chart makes sense to me as most creators are the younger generations and the inactives are the older generations for the most part. I think it will be really interesting to see how this chart will have changed when I am in the older categories.
(Chart via heystephanie)
I really like the article on this blog as well. Stephanie makes really good points about how to tell if your customers are ready for social media. She goes over how to figure out where to begin when launching a social media campaign for your company. She suggests using Forrester’s Social Technographics Profile Tool to do customer research beforehand. I have used this tool and I was really pleased with it. You can find it here. This tool helps you research what your customers are ready for before you launch a campaign.
Strategically Communicating 
This is great! Thanks! Forrester produces great research and data. I wonder what category you all would consider yourselves a part of and how that vision might be changing even as we work through this term…
By: Donna Z. Davis, PhD on February 2, 2011
at 11:02 pm
Thank you, Donna! I am really excited to see where we all are at the end. I came in as a creator but it will be fun to see how others have changed! I am bummed the whole graph didn’t show up, the template design must cut it off. Although, the link to the full graph is right under it!
By: Technology is changing us on February 4, 2011
at 5:06 pm