Strategically Communicating

After the 2008 presidential elections, it became evidently clear that social media would begin to play a larger role in active campaigning. This article does a good job of emphasizing the important aspects of social media, and ignoring the insignificant ones, “the story of social media in political campaigns is still very mixed, but the number of campaigns thinking creatively and deploying social media to achieve specific objectives (versus racing for bragging rights over the number of fans or followers) is definitely on the rise”.

Social media was a large part of President Obama’s victory over John McCain. Obama’s campaign planted strong roots in the field of social media, which gave him the votes of the youth of America, a vote that had previously been disregarded.

Comparing positive examples and uses of facebook for political objectives with negative examples, this article helps exhibits the success of gaining knowledge about social media, which could ultimately help make or break any campaign.

http://worob.com/2010/11/04/social-media-clicking-with-political-campaigns/