Posted by: Tyson Winter | January 31, 2011

New Study Suggests Communicators Should Balance Between Online and Personal Strategies

There’s no denying that the social networking revolution transforming our industry has provided an enormous amount of new opportunities in the world of PR. However, according to the linked article from Bulldog Reporter, communicators like PR professionals may not want to put all their eggs in the social networking basket. A study conducted by Aprimo, Inc. concluded that offline communication is still significant in marketing relations, and that a specialized plan tailored to each client with a mix of online and offline relations is key. “It’s a mistake to think our destiny as marketers is tied exclusively to what’s next in digital,” said Lisa Arthur, CEO of Aprimo. Read the whole article and share what you think below!

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