Posted by: lorihowell | October 10, 2011

The Mall is Closed

In chapter five of Convergence Culture, Jenkins reports on the success of Will Wright and the company he works for, Maxis.  Wright, creator of SimCity and The Sims, appears to be the first developer to articulate the importance of modders (people who modify software or hardware) to the success of games.

Wright acknowledges that the community of gamers helps them take projects to next level; and Maxis is competing with other companies for this creative audience. By stating this publicly, Wright is giving fair credit to the fans that put in the long hours and are loyal shoppers at The Sims mall; and the praise seems genuine.

This profile is a departure from some of the other companies who take advantage of their audience and then turn around and insult the community’s intelligence by making software changes incompatible with user feedback.  Or better yet, release an incomplete product and let the gamer community put in the hours and research to fine-tune it — a practice that Jenkins and Chris Brogan describe as analogous to Tom Sawyer Whitewashing the Fence.

For those who need a literature brush up – I did – Wikipedia describes how Mark Twain’s Tom Sawyer is made to whitewash the fence as punishment on Saturday. At first, Tom is disappointed by having to forfeit his day off. However, he soon cleverly persuades his friends to trade him small treasures for the privilege of doing his work.

Update on The Sims: I am sorry to report that the Mall of the Sims has closed.  I was hoping to shop for some new boots.

Posted by: Katie Hamachek | October 10, 2011

The Power of Play

I was especially captivated by Chapter 5’s focus on Harry Potter.  I think the reason this subject captivated me so much more than the other examples was because I grew up with Harry Potter.  I was more or less the same age as Harry Potter as the books came out (there I go, just like Jenkin’s talks about in the fan cultures, establishing my special claim on some close relation to the main character).  Although I never went so far as to write down fan fiction, you can be sure I daydreamed about the world of Hogwarts.  Much as Jenkins discusses, I used the storylines of Harry Potter as a jumping off point, or in other words, I borrowed Rowlings framework in order to develop my own narrative abilities.  Probably because of this personal experience, the discussion of the concern of kids “copying” the works of others stood out to me.

Jenkins raised an interesting point with the comparison to apprenticeship.  Historically, craftsmen (such as writers), were given the opportunity to study under a master and often would use the master’s own images, written or verbal, to refine their own creative skills.  To create your own fantasy world is an overwhelming and daunting task that is difficult to see through to completion (which I might know from personal experience… nerd).  For most novice writers, creating a vibrant alternate universe would be more than they can handle. By working within a preexisting framework they can take manageable steps to hone their craft.  Furthermore, Jenkins explains that by using a common framework, teachers can give better constructive criticism due to a shared frame of reference. This reference to creative apprenticeships made me think of an example from art history.  I think everyone can agree that Leonardo DaVinci was a master painter and genius in his own right.  When DaVinci was still a young adult, his father sent him to train under the master painter and sculptor Verrochio.  One of the earliest examples of DaVinci’s distinct workmanship and style can be seen on one of the angels on Verrochio’s painting (http://www.wga.hu/frames-e.html?/html/v/verocchi/painting/baptism.html).  Renaissance masters frequently allowed/used young apprentices to finish the supporting details of a commissioned work of art, creating the painting as a workshop, not as a single artist. The work was still sold as the master’s, but shows an example of a more communal (or as Jenkins might say, folk) approach to art.  In this example, the student literally inserted his own creative vision onto the creation of the master.  Similarly, fan fiction communities such as the Sugar Quill allow students or amateurs to build upon the work of a more experienced artist.  I think it would be a serious trivialization to say that fan fiction can only be a mere derivative copy of the original work.  Rather, using the apprenticeship model, I think it is easy to recognize fan fiction can provide an opportunity to build the educational scaffolding and expand growing writer’s literary abilities.

Jenkins went on question how/if we can infuse these affinity spaces into traditional scholastic frameworks.  The affinity space idea captured my attention and made me think of a recent lecture I attended at the Portland Children’s museum regarding the power of play (if you really want, you can read my summary about the lecture on one of the blogs I write for, YES Space).  Jenkins stated that the reason affinity spaces are so powerful is that the fans are passionate about the fantasy world they write about.  This passion and and subsequent writing to engage the fantasy world could be seen as an educational form of play.  I learned at the lecture that there has been significant research showing that our brain’s are more receptive to learning when our minds are in a state of play.  A mind in a state of play is relaxed and willing to take cognitive risks and can more easily seek creative solutions.  I think one of the reason fan fiction is such a powerful learning tool is that the writers are enjoying themselves while they write, that they are, in essence, in a state of play rather than study.  Unfortunately, most students today see school as a chore, or obligation rather than an opportunity to play.  As Jenkins posits, “school culture generates a different mindset than our recreational lives” (194).  The fan fiction communities are a self selecting community of people with a common passion.  You can’t force a common interest or passion upon a group of diverse students.  As one of the previous posts this week mentioned, not everyone is interested in the fantasy world of Harry Potter, and nor should they have to be.  Teachers can certainly introduce students to material they hope will be inspiring, though this would probably best be done by providing a variety of materials rather than focusing on a single source.  My concern would be that by forcing students to participate in a specific affinity culture, such as contributing to the Daily Prophet, any begrudging negative participants could dilute or tarnish the experience for others in the class and reduce the potential excitement and involvement they would have naturally developed outside of class. But maybe one negative attitude wouldn’t ruin it for the others.

The true issue here is the underlying fact that schools are rarely places of play.  Considering all the research that affirms the power of play to build children (and adults!) cognitive and creative potential, we should be creating opportunities in school for children to learn through playing.  This doesn’t mean letting kids run around like wild men without any structure, but engaging kids at their point of interest and passion, and creatively teaching lessons.  I think allowing kids the option to participate in fan communities for an English class project is a perfect example of this in action.  The key seems to be in not forcing the topic, but in helping young students connect with what excites them and showing them ways they can connect that to their real lives.  Fictional stories provide valuable forums for readers of any age to work through real issues and critically analyze their world.  Maybe this is just the idealistic ramblings of a girl who has always loved to read for fun, but I think the Power of Play movement, as seen in Jenkins, as heard at the Children’s Museum has a point worth considering.

My questions for the week:

1. In chapter 4, Jenkins states there was no distinction between producers and consumers of culture.  I’m not sure exactly what he means here. Is he just saying that all the consumers and producers were the same people?

2. Can schools refocus to allow them to tap into the power of play, or power of affinity spaces, or are they too geared toward standardized results? Furthermore, by cutting spending to the more creative aspects of education, arts and music, etc, are we doing irreparable damage to kids?

3. Is there an ideal balance between time spent in a virtual/fictional world and time spent in the physical world?  At what point is it unhealthy for kids to engage virtually versus physically?  At what point is it liberating and educational?

 

Posted by: sdiaz05 | October 9, 2011

Who’s Shaping Your Perspective?

Good reading this week.  A lot jumped out at me but I will only touch on Harry Potter’s affect on religion.

I remember when I first heard about Harry Potter.  Many of my friends and their kids couldn’t get enough.  Even my kids wanted to go watch the movie.  I have to admit, I am not a Harry Potter fan.  I am not a fan for no reason other than I’m not into the fantasy world thing.  That’s probably why I didn’t like The Matrix either.

I find it fascinating when our personal perspectives often contrast with others.  For example I remember hearing about Harry Potter books being used as a vehicle to introduce kids to wizardry, demonic or evil anti-religion thinking.  I remember people saying that Harry Potter was luring kids away from God.  I also remember the big debate about whether Harry Potter should be in our public schools or not.  All this because of a fictional character in a fantasy world.  I finally went out and watched the movie.  I thought it was cool.  Still not my thing but cool and entertaining nonetheless.

I remember in the 80’s people were saying the same thing about hard rock music.  Back then, Ozzy Osbourne was Harry Potter.  Rock music was something I did get into and no it did not sway me away from my religious beliefs.  I’m embarrassed to say that it did sway me into sporting a mullet.

What is fascinating is how we allow our perspectives to often times be shaped by what we hear and read in the media or from those in our sphere of influence and allowing that to limit how and what we think about things and not dare to investigate.

Denis Haack says in Convergence Culture “If we are to understand those who do not share our deepest convictions, we must gain some comprehension of what they believe, why they believe it, and how those beliefs work out in daily life.”

I agree.  We must learn to ask “why” and investigate, so that we can understand and shape our perspectives based on those investigations and the knowledge of understanding others perspectives.

Jenkins goes on to say “Christians are apt to disagree among themselves about what is or what is not valuable in such works, but that the process of talking through these differences focuses energy on spiritual matters and helps everyone involved to become more skillful in applying and defending faith.”

If we perform our due diligence and learn a little about what we read, hear or see, we will shape our own ideas and perspectives and that will allow us to strengthen or change our beliefs and values on our terms.

This left me asking:

How often do you dig or do you rely on surface information?

Is your perspective your own or is it fragmented by others and the media?

Posted by: acecasanova | October 8, 2011

Fun with film

I’m not sure how many of you have seen or have taken the time to check out some of the fan films in this book, but I’ve had some good times looking them up and watching them. Thought I would take the time to contribute and save people searching time.  My favorite so far being one of the first from chapter 4, Troops.  For those of you who have not looked it up, here’s a link.  http://www.youtube.com/watch?v=bocmVZXXY8w

(Fun with embedding if it works).

Also another oldy but goody!

As for Troops, I am incredibly impressed and slightly befuddled as to how he was able to create such a good amateur film on a $1,200 budget.  The dancing trooper is just for fun.

I found Godzilla vs. Disco Lando slightly amusing, but a large amount of unfortunate potty humor.  Some of the “comedy” in it just felt immature at best.  I still found it amusing and fascinating because stop film animation (I believe that’s what it’s called) is really quite amazing and if done tastefully can be very humorous.  I’m a big Robot Chicken fan.

Godzilla vs Disco Lando.

And for just one more, one of my favorite viral light saber battles.  This one is 6 years old, but will never die as one of the greatest saber battles to ever hit the net.

Just thought I’d share some more Star Wars fun with you all.  If you have any others that are some favorites, by all means post.  I’m a fan of fan made films!

Posted by: lmbshepard | October 7, 2011

The revolution may need more bandwidth

A couple of interesting developments have happened as I finished my reading of Convergence Culture.

The first being that Facebook has formed a Political Action Committee .  The Hill quoted a Facebook spokesperson  on 9/26/11 as saying, “FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected. ”  I don’t begrudge Facebook’s right to create a PAC and participate in the political process but it makes me wonder with all the discussion about how Facebook handles personal information and how they leverage that information for profit it makes me curious what kind of candidates and causes Facebook will champion.

The second development of note was the announcement on Mashable about YouTube’s new channel that is dedicated to politics. According to Mashable “the channel will feature political campaign ads, parodies, speeches and a variety of relevant clips.”  This got me thinking  about Jenkins and what he wrote regarding  “the current diversification of communication channels is politically important because it expands the range of voices that can be heard: though some voices command greater prominence than others, no one speaks with unquestioned authority.” He goes on to write, “… we should anticipate that digital democracy will be decentralized, unevenly dispersed, profoundly contradictory, and slow to emerge.”   I am interested in how YouTube’s centralization of political content changes the way we look for it and will it change how we digest it?  Will we go to YouTube as our new default or will we seek other voices and other sources?   Will the “whole world be watching” on YouTube?

It will be interesting to watch in 2012 to see if not only do candidates build their base on the internet but will they win elections on it too?

Posted by: bburatti | October 7, 2011

Collaborate or Litigate?

Traditional media companies are conflicted. Should they encourage fan content to help promote and extend the brand, or do they vigorously agitate and sue to protect and limit the use of the brand? Media companies have long been worried about piracy. They lost millions from video pirates duplicating an existing work. Now they are threatened by additional issues in a digital world.

Digital technology has lowered the cost of entry to producing and distributing content. Convergence brings us fanzines, original videos based on the trademarked work, games, plus a means to distribute these works to a mass audience via the web.

Now a person can buy a high-definition video camera for under $200, a MacBook Pro for under $2,000 and editing software for $300. Add a few utilities and you’ve got full shooting and editing tools for under $4,000. A similar set-up used to cost $250,000 and resided only at television stations and production companies. Now amateurs have the ability to create original, high quality work. The common person is taking control of storytelling and discussion. We’ve moved far past the initial loving parodies of “Star Wars.” We’re in an age where compelling stories originate outside of the professional entertainment community.

Understanding the power of convergence in politics appeared in the last two presidential elections. Howard Dean was the first candidate to harness the power of the web to engage small campaign contributors. The ensuing campaigns became more sophisticated by posting key announcements on the web first, activating campaign fundraising, and harnessing the power of political action committees. All online activity is designed to engage the candidate’s loyalists at a high level. The loyalists then perpetrate the message throughout their social networks.

The old 60’s song was wrong. The revolution will be televised. Multiple eyewitnesses will shoot it on their cell phones and post it online. We’ve already seen that in the Iranian uprising.

Questions for discussion:
1. How is censorship manifested online?
2. What are the most intriguing forms of online or gaming activities that could encourage participation in political awareness and discussion?
3. How can citizens vet news and political material written or produced by a nonprofessional journalist?

Posted by: carebear | October 6, 2011

This Muggle is for Harry Potter

Much like our reason for enrolling in this program, the situations outlined in this week’s reading seem to all have something in common…the participants or collaborators are looking for more.  Whether it be in the creation of their own Star Wars movie, contribution to the affinity space of The Daily Prophet or the manipulation of information to make it more appealing for a political purpose…they are all looking for more in their work, in their writing, in their interaction with others…in their lives.  So where’s the line?

I was particularly interested in Chapter 5 and the effects the Harry Potter series has had on young people.  Mainly because I am a fanatic of Harry Potter myself, but also because it caused me to question the division between the physical world and the virtual world.  The children described in this chapter came across to me as brilliant, motivated and creative.  It was fascinating that at such a young age, children would be so immersed in writing and imagination.  I loved it!   While I still consider them brilliant, motivated and creative, I began to wonder if it was too much.  Jenkins writes about this virtual reality, specifically the Daily Prophet, as a place for them to escape and even address serious issues that they may be dealing with in their “real” lives with others that they can relate to virtually.  But is it too much of an escape?

Is addressing serious issues, such as the death of a parent, with one’s virtual peers really a way for children to face and accept these difficult challenges in their lives?  Does this really allow one to grow and “move on?”   Is this too much of a blurred sense of reality? What are the dangers of children, with this potential blurred sense of the physical and virtual worlds, interacting so intently in these environments?  Can we trust that they will be able to determine what is “real” and what isn’t?  When does it become dangerous?

In the final chapter, Jenkins discusses the communication of political issues in a way that everyone can understand and relate to them. The Engaged Youth Paradigm is fascinating in that this population is not able to participate in “real” civic engagement, but potentially excels at developing these skills through participatory cultures such as Alphaville. He discusses reaching an audience that doesn’t even have a “say,” but, ultimately are the future of our political system.  How much do we expose children to political issues?  It makes sense to me that this information should appeal to the masses, but should children be included?  Can they handle it?  I would argue “yes.”  Much like the Christian Counterculture, I think we should be engaging and equipping our children with the knowledge and skills they need to be active, participating members of society.  But, can we expect that all parents, educators, and influencers of our youth are well equipped for the task?

Posted by: Donna Z. Davis, Ph.D. | October 6, 2011

The loss of one of the most influential humans in history – Steve Jobs


Today will be one of those days.  Several years from now, I’m sure I’ll be having a conversation with someone who will say, “do you remember what you were doing when you heard Steve Jobs died?” I was working.  I was working on a Mac.  I went to open a new tab on Safari to find a document and instead of my usual Safari home page, there was Steve Jobs in black and white with the simple words on the screen, “Steve Jobs  1955-2011.”   As I soon learned, CNN hadn’t even run the story yet and the NYT had just started a breaking news banner.  I got my news from Apple themselves.  I picked up my iPhone and texted someone who then went to their MacBook to get the news.  Any words I may offer now cannot do justice to  Steve Jobs and the impact he had on the world.  There will no doubt be tomes written about him for years if not centuries to come.

As another friend calls, she puts it well as she laments, “He wasn’t here long enough. But in the time he had, he made it count.”  I am grateful to be living in this time.  I am grateful for the brilliance of Steve Jobs.  Rest in peace.

Posted by: lmbshepard | October 5, 2011

Product placement as programming

Today Morning Edition ran a story on product placement that I found interesting. The story features a show on the Food Network called “From the Kitchen of…” which is a paid advertising partnership between the Food Network and the companies featured. What I found intriguing and disturbing all at the same time is that 1/3 of the program’s viewers believe they are watching regular program instead of a paid advertisement.

It really got me thinking about product and brand placement in television shows I watch. In addition to the news I generally watch while working out in the morning I usually watch a DVR’d episode of The Rachel Zoe Project. This show follows the trials and tribulations of a high-end stylist (not my finest hour of television viewing but it makes me happy). High-end brands are part and parcel of this program and I didn’t think much about product placement because it is her job as a stylist to work with couture houses so of course she is talking about brands like Chanel, Gucci, Valentino, Tom Ford, etc. Of course this is still product placement. There is also a considerable personal brand placement in this program (Zoe herself and the celebrities and designers she works with). While most of the brands may not be accessible to the average person we still desire the brand and maybe that translates into the purchase items than are on the lower end of their product line like a Chanel bag or lipstick instead of a custom made couture gown. I wonder about this sort of aspirational product placement and programing as advertisement. I think found my paper topic.

Posted by: dandelion4good | October 4, 2011

Gratifying Me and Mii

In keeping a weeklong media diary, my most worthwhile observation is that I seem to be on a wave-like continuum with my personal use of social media. I can be all-in, for several weeks, then too involved in the tangible reality of my life to broadcast it. I have come across very little research or popular knowledge on this pattern of use. But when I talk to people about this, it seems commonplace. I imagine understanding this would be of extreme value to marketers and others in the communications field.  It makes me wonder how our media use, specifically our social media use change throughout the course of a month and through seasons? Is it random, or predictable?

Uses & Gratifications Theory could be the lens with which to examine this question. I agree with Ruggiero’s argument that mass communication theory must include examination of uses and gratifications. I found that in keeping a media use journal, my uses and gratifications were important to the story. Media does not exist in a vacuum. It is no longer a new technology. It is part of our humanity. We have a relationship with it and it is where and how we experience relationship with others as well as ourselves.

I found the reading of Jenkins’ Convergence Culture in our first week strangely difficult. I am very interested in these topics. However, I never got into Survivor or American Idol or Matrix and I find this level of entertainment immersion bizarre. I relate to the extent that I can be found heading out to the video store like a fiend in the middle of winter to get the next disc of an HBO series.

I talked with my nine year old about the “black box” idea. Specifically, the part about software companies wanting to find a reason that everyone in the house would want one in their home. “What would mom do with it when the kids were at school? What would make a family buy one fro Grandpa’s birthday?” It turns out that the closest thing is a white box.

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