Chapter 9 of Applying Communication Theory for Professional Life (Dainton & Zelley, 2019) discusses how organizational communication functions on a managerial and company level. Successful organizations should establish a transparent culture, norms, values, and clear expectations of newcomers.
The importance of organizational communication is made clear in an article written by Sara Germano (The Wall Street Journal) about Nike’s 2018 culture. The issues faced by Nike in this article fit into the double interact portion of organizational information theory. The act was the group of women revolting in response to unfair workplace standards from HR, management and the “boys club” mentality at Nike. The response was a public apology from Mark Parker to Nike employees, and the adjustment included promoting two women to senior leadership positions, assigning the role of “chief diversity and inclusion” to a woman, and firing the chief of HR to provide internal investigations into his management style (Germano, 2018). As stated in the textbook, for organizations to survive and thrive, they must evolve and adapt to information communication (Dainton & Zelly, 2019).
Germano, S. (2018, May 3). Nike CEO Apologizes for Corporate Culture that Excluded Some Staff. [Article].Retrieved from https://www.wsj.com/articles/nike-ceo-apologizes-for-corporate-culture-that-excluded-some-staff-1525399012?mod=searchresults&page=1&pos=5
Dainton, M., & Elaine D., Z. (2019). Applying Communication Theory for Professional Life: A Practical Introduction (4th ed.). Los Angeles, CA: SAGE Publications, Inc.
Strategically Communicating 
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