Posted by: fnanbe | November 20, 2017

AR is Changing the E Commerce Game

In the Article entitled “Amazon’s app will use AR to convince you to buy all the things” by Mashable, they optimistically discussed the current state of Augmented Reality by e-commerce giant, Amazon. If you have an iPhone and the Amazon app, you can use AR to envision real world products in your home before you buy them. Amazon shoppers are in bliss and e commerce non-believers are feeling a sense of hope. This new phenomenon is changing the way we shop and communicated with the ecommerce world. AR is making it easy and fast to buy products without ever having to leave your home. No more pushy salesmen or spending hours on in researching which stores carry that “must have”. While I am a big online shopper of clothing, like most, I’ve always been a bit apprehensive about buying furniture and décor online. This capability eliminates any doubt you may have about products. This is revolutionary, but also a bit scary. What does AR capabilities mean for traditional brick and mortar shopping stores? What does this mean for traditional customer service professionals? Are modern technologies promoting a more individualistic society? I’m all for technological advancements making life more simple and efficient, but I can’t help but consider the ways in which this will affect our current ecosystem.


  1. The author is understandably concerned for the traditional ways we do transactions and I do agree that this will indeed change the way we live in a gargantuan way, but I think that the old adage that “when a door closes, a window opens,” will ring true for this situation. Although the more-personal; way of conducting transactions may be lessened because of this innovation, hasn’t that trend been ongoing since the dawn on online shopping? In a way, this is simply a better way of doing online shopping, that a lot of people are doing already anyway. The way I see it, it merely catalyzes the process which creates a domino effect of elimination certain inconveniences that one may not really think about such as traffic congestion, parking, and the need for a physical shopping venue. Of course, job displacement will be part of the collateral damage this innovation will cause, but this will also create jobs that are new and will simply need a different set of skills.

    In conclusion, just like with any modernization comes the inevitable disruption, followed by the its gradual normalcy and integration to the public’s daily lives.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: