Strategically Communicating

Hello, class –

A week or two ago, I mentioned that I saw a Safeway truck on the freeway on my way to class. It had a different look to it; rather than simply stating “Ingredients for Life,” like I am accustomed to, it featured hearts and the color green and a mention of corporate social responsibility (CSR).

I have been wondering about it ever since (and wishing that I had taken a picture, but alas, I was driving…).

If you’re curious and want to know more about Safeway’s CSR, here’s a link to The Heart of Safeway.