This week we read a lot about the effects of having a “juggler’s brain,” an addiction to fast-paced constantly changing content, and an anxiety about being continually connected and involved with social groups via media. We live in a world where technology exists and where we must constantly adapt to survive. But is it really just survival? Doesn’t the widening of the way stories are told also allow for more creative storytelling?
The Shallows describes that in 2000, Japanese women began composing stories on their mobile phones and uploading them to a website. The stories were soon read and commented on, quickly becoming serialized “cell phone novels” and eventually printed books (Carr, 104). Not only were these changes in reading style, new stories were being told. A perfect example of how we can adapt our storytelling to open new channels of communication, thus affecting how the message is received.
While navigating a long-standing battle with iTunes and in the midst of a tricky PR situation, Spotify recently posted an entertaining response to Taylor Swift, after the singer decided to remove her music from the popular app.
Their sadness is told (very appropriately) through the songs themselves. This unique response not only incorporates what Spotify should know best – music – it sings a sincere tune to Swift on behalf of the company, in a honest and transparent voice.
Humans are adaptive and creative – we are movers and shakers. Why leave things the way they have always been? Push the envelope.