Posted by: Natalie Henry Bennon | April 16, 2014

Qualitative Content Analysis

The Li reading, Images of China, considered very specific news shows through the propaganda model, and hegemony theory. This approach automatically leans the researcher toward looking for propaganda and hegemony. But I think it’s one of several important lenses to use in analyzing news media because the media are made up people, and as such they are reflections and extensions of a country’s broader culture, systems, and ideology. Journalists do make assumptions, as much as they try not to. They are human. Moreover, they operate with Australia’s media system, which operates in a capitalist system, which, of course, is bent on self-perpetuation. Propoganda supporting the capitalist model is an unfortunate reality of the system.

Li laid out three very specific research questions. She determined exactly which years of episodes she had access to and would analyze. And she employed a “qualitative content analysis,” according to the paper. Is this its own kind of analysis, or does this fall under one of the kinds described in the Perakyla reading, Analyzing Talk and Text? I am guessing it would fall under some type of Discourse Analysis, as described by Perakyla. Although, one might argue that it was a Membership Categorization Analysis, based on communist versus capitalist, or Chinese versus Australian.

What kind of analysis described in the Perakyla reading do you think Li was employing? Or maybe Li employed none of them?

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