1. Strategies to assist in self-regulation, such as tips to measure progress and stick to goals, assist audiences in making choices that involve delayed satisfaction. What examples of this strategy have you found most compelling?
2. Prospect theory only accounts for the main effects of message framing, but not interactions with argument quality (Smith & Petty, 1996). What other shortcomings can we identify with Prospect Theory?
3. Unexpected information is more heavily scrutinized, and can thus catalyze a compelling message (Smith & Petty, 1996). Would this hold true in extreme cases? What sources of cognitive dissonance could mitigate this effect?
Strategically Communicating 
Interesting new article describing some effects of Kahneman and Tversky’s 1979 research on economics and prospect theory: http://www.bbc.com/capital/story/20131029-dumb-money-behaviour-explained
By: ja1827 on October 30, 2013
at 3:16 pm