Posted by: jessica | May 1, 2012

Planning For a Crisis

This week for my topic, I analyzed bareMinerals’ Force of Beauty campaign efforts at increasing consumer awareness around the nature of real beauty versus the media’s portrayal of beauty. Within the analysis, I uncovered a possible topic for a crisis communications plan. I learned that while running the campaign, Bare Escentuals ran into a major crisis. What do you do when the platforms through which you have contracted media buys run your advertising on the Rush Limbaugh show, during the same episode in which he laments women who buy contraception as, (pardon me as I quote here), “whores”. Eeek! What a disaster! How do you plan for that?!

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