Posted by: acecasanova | November 7, 2011

“Are you not entertained?”

In the words of Russel Crowe in Gladiator as he throws his victory in the coliseum back at the on-looking public scrutinizing their form of entertainment as something to be mocked and frowned upon.  Is this not similarly applicable to the media we consume.  Our “entertainment,” if you will, has become something of a sham.  Tossed in our face by our “Caesar” which in this case so happens to be the large corporations.  The monopolistic competition being that of the guards and gladiators coming to slaughter their victims in the coliseum.  And who is our Russel Crowe?  Who is our Gladiator, here to show us the corruption hidden beneath the “Caesar’s” form of entertainment, or rather distractions?  That would be McChesney.

As we are raised, we are exposed earlier and earlier to the corporate media messages spoon fed to us by the “Caesar” and we are ruled by this “Caesar” without ever thinking critically about what’s underneath the entertainment he provides us.  What corruption is there that lies within his house?  As McChesney clearly points out on pages 277 and 278, “the key is to reach them before their brand decisions have been made, and before their defenses to advertising are well developed.”    As Mike Searles points out, “…if you own this child at an early age, you can own this child for years to come.”

Once upon a time a friend asked me a question.  “What is the most powerful and evil form of manipulation today?”  His answer, “marketing.”  As someone from a marketing under-grad I find this thought disturbing.  The idea of trying to “own” a child’s mind before he has the ability to decide for himself.  To use distractions in children’s movies and Disney to blind them from the product placements and brainwashing really.

What is your opinion on “getting them while they’re young?”  Is this a disgusting practice, or ingenious?  Has marketing gone too far?

On the other hand, do we not owe corporate greed for funding some of the most amazing improvements in CGI, movies, and television?

Can we be so upset with advertising if we knowingly watch movies under these pretenses, and enjoying what the advertisements have brought to the cinema?

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