Strategically Communicating

Here at the University of Oregon, I think it’d be an understatement when I say that Nike is a pretty big deal. In regards to updates in the world of Nike — as of February 2011, the business launched Nike BOOM, an iPhone application that syncs your music to your dynamic training workouts. Simply choose your favorite sport, type/length of training (such as intervals) and elite coaches and athletes of your choice will give you blasts of motivation when you need it most during your specific workout.

What’s even better is that the app is free! Nike has literally found every which way to integrate its brand into our lives and push us to “Just Do It.”