Posted by: Tyson Winter | February 15, 2011

Using Social Media as a Marketing Channel? New Study Reveals Consumers’ Social Media Break-up Habits

According to bulldogreporter, a study co-lead by ExactTarget and Cotweet has found that consumers often “break-up” with brands that reach out to them via social media to the tune of 91%. While consumers are willing to open their twitterfeeds, newsfeeds, and inboxes to marketing (and certainly PR) campaigns, the new data makes it clear that the messages should be concise, substantive, and purposeful. “Consumers will punish irrelevant, voluminous, or boring messages by cutting off marketers’ means of direct communication,” says researcher Jeff Rohrs of ExactTarget. The hypothesis is that consumers are more aware now than ever, in the digital age of communication, of the power they have over marketing messages. Read the short article along with key statistics from the study by clicking the link below:


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