Posted by: SillyCristina | October 31, 2010

Facebook drama…imagine that.

I was checking out the “Social Media” section on Mashable and found two interesting, yet contradicting articles. The first was a study on Facebook usage statistics, which stated that Facebook usage piques at  “3:00 p.m. ET on weekdays,” particularly Wednesdays. The second article, regarding social “networks” versus social “lives,” cited research from focus groups. Among the focus groups, 60% say Facebook has not changed how often they meet up with friends, 27% say they still hang out with friends in-person more often than digitally, and 13% say they hang out with friends in-person less often now than before.

I find that odd since at 3:00 p.m. when students could be between classes studying in groups, or professionals could be grabbing an afternoon coffee with another professional, people are on Facebook?! In my opinion, the first article on usage is accurate; but the second article, stating that social networks are not killing social lives, is wrong.


  1. Interesting observation Cristina. Consider, however, how many companies are using Facebook now. Also, according to Facebook, “About 70% of Facebook users are outside the United States.” So, even though it’s 3:00 p.m. EST, that’s noon here, 9:00 p.m. in much of Europe, etc. Think about the MANY uses of Facebook and whether or not perhaps those folks who are on at 3:00 are indeed chatting digitally with their colleagues as they sip their afternoon coffee.

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