Posted by: Jesse Radonski | October 20, 2010

Unexpected P.R. through social media

First, I must say that I love more than just video games. I also love movies. Especially horror movies. When a horror movie is done right, it makes the viewer gape in awe of what they just witnessed. I understand that there are people out in the world who can not, under any circumstances, watch horror movies. But, if you want to see some great reactions that have garnered over 3.5 million views on YouTube, you’ve gotta check this out.

It’s a viral campaign from “The Last Exorcism” that was better than the trailer, coming from a veteran in the horror genre. It used Chatroulette to randomly pick out people to view to horror. Watch their expressions and if you want to know more about Chatroulette, check out the Wiki here.

Finally, if you want to watch it, click here [YouTube]

-Jesse Radonski


Responses

  1. WOW, I think that the film has implemented a really fabulous campaign. Great find Jesse. It seems to me that the film industry is exploring new ways to reach fans through social media.

    In 2009, Paranormal Activity launched a “Demand It” campaign where fans could vote though social media sites (like Facebook, Twitter and the studio website), and demand that local theaters play the film. The campaign resulted in the low-budget film grossing more than $100 million at the box-office. That’s nearly unheard of for horror films.

    I agree with you that not everyone can stomach horror films, but I love that the industry is aware of it and they are searching us out via social media.

  2. Michelle,

    I remember when Paranormal Activity was trending on Twitter back then. It was a great campaign, even though the movie was lacking in a good plot.

    I still love how movie companies resort to making a horror movie to make money when said companies are struggling. Low cost movies = high end results. Most of the time.


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