Strategically Communicating

With all the news Charlie Sheen has created in the last few weeks it is no surprise to hear after his latest antics and interviews that his publicist has stepped down. Stan Rosenfield, his long time publicist has been with Sheen through past rehab stints and his most recent rants aimed at his employers on the T.V. show “Two and a Half Men,” and his father actor Martin Sheen. Rosenfield who has represented Sheen for over seven years had this to say:

“I have worked with Charlie Sheen for a long time and I care about him very much, However, at this time, I’m unable to work effectively as his publicist and have respectfully resigned.”

I guess this is really no surprise to anyone but I wonder how much Rosenfield was doing to help Sheen in the last few weeks anyway. Not to say Rosenfield didn’t try but it just seems like his client made his job impossible. From rumors of retirement, to public attacks at employers and family members Rosenfield has probably been through a lot in the last month. I mean as a celebrity’s public relations representative how much can someone actually do if your client obviously is living with such clear disregard for his life and the people around him.

My guess is the day Sheen hits rock bottom, Rosenfield will be relaxing comfortably at home watching in on the news, with plenty of clients who don’t make his job impossible…