Search engine optimization is the process of improving the visibility or traffic of a website, using key words. Red Bull can be found using many key words on google.
These include:
Caffeine
Energy Drink
Gives you wings
Being such a large company, I was suspecting Red Bull to have many key words that would link it back to the site. After searching for words I thought would associate with the company, I found it more difficult than I thought. I personally think Red Bull might want to check into this and maximize SEO to get more exposure to their company.
Strategically Communicating 
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