Strategically Communicating

It seems like things couldn’t be going any worse for Johnson & Johnson,  and there doesn’t appear to be a light at the end of the tunnel. Already under investigation  by the FDA and the US Justice Department for their recalls at the end of 2010, J&J now has issued a recall for an additional 50 million bottles and packages of their products. They have already lost 12 percent of 4 billion cough-and-cold market and this seems like they will surely lose more. To make matters more interesting they have stated that after they fix the problems in their plants more recalls will have to be issued. Is there any way that people will ever trust these guys again? I think it would be a public relations practitioners nightmare to even start thinking about how they would deal with this.  It could be years before the public forgets this and lets them back into their hearts and homes, if at all. This is a PR problem that might be impossible to fix.