Filippa K, a Swedish fashion brand, is evolving its business concept around key words such as simplicity; functionality; quality; and timeless simplicity combined with a contemporary edge.
The clothing designs certainly reflects these key words as do the designs/interior of the stores, the fashion shows and last but not least the advertisements. I think this video, which is promoting the 2010 fall/winter collection, captures exactly the essence of what the brand is all about! It is simple yet contemporary, timeless and states what it needs to state. It is the perfect branding of a brand that wants to keep it simple and that does not care for too much advertisement!
Strategically Communicating 
I love how simple their video was, yet it was so powerful. Thanks for sharing this, very interesting!
By: laurenshort on October 24, 2010
at 8:36 pm