Posted by: bahughes13 | February 17, 2012

Going for the Gold

As I’ve come to learn in the past week, search engine optimization is big business … especially when you are talking about trying to tag onto someone else’s business! I checked out one of the SEO blogs that Professor Davis recommended and came up with this interesting tidbit: http://searchengineland.com/an-inside-look-at-how-yahoo-handles-olympic-games-marketing-110989

Yahoo! is working to give itself a gold medal performance when the Olympics start this summer in London without the annoyance (and cost) of actually paying to be an official sponsor. Yahoo!’s goal is to make its site the #1 stop for all Olympics-related content. They have to do this without actually even using the word “Olympics,” a perk reserved for paid sponsors.

According to David Roth, Senior Director for Search Marketing at Yahoo!, they managed to pull this off for the Vancouver Olympics. I can’t wait to see how they manage to do it this time around!

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Follow

Get every new post delivered to your Inbox.

Join 80 other followers

%d bloggers like this: