Posted by: lmbshepard | February 17, 2012

From the classroom to the real world

This class has already earned its tuition back in practical use at work and in another StratComm class.

One of the choice nuggets I put to work on Monday was advising another government communicator on the downside of switching from .GOV to .COM (www.rockvillemd.gov). I shared what we learned regarding how .com, .edu and .gov are ranked in search. I don’t know what they decided to do but the information was included in a report to her Council.

Another piece of information I learned last Saturday was put to use immediately as I finished a social media paper for Marketing 610. I was writing about the marketing potential of Pinterest. Learning about “nofollow” links and how they impact Google rankings in this class allowed me to add a very important limitation to my analysis of Pinterest’s marketing potential.

I am looking forward to seeing what tomorrow brings with our guest speakers from I-Site.  On a side note, I worked with I-Site three years ago when we rebuilt www.GreshamOregon.gov and can’t say enough good things about them. I guess tomorrow will be from the real world to the class room.

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