I can’t seem to stop talking (or blogging) about the Super Bowl ads–which is probably really annoying for all of my friends–but some commercials surfaced this weekend that absolutely deserve our attention.
In my personal blog, Brand Evolution, I recently discussed Audi’s passive aggressive digs at Mercedes in its aesthetically pleasing Super Bowl spots. These beautiful commercials made for great entertainment, but (understandably) didn’t come out on top in Sunday’s much-anticipated AdBowl.
In fact, it was Volkswagen (the company that actually owns Audi) that reigned supreme last weekend with two lovely, and honestly really cool, commercials.
Coming in at number five in the AdBowl was “Black Beetle,” promoting its 21st Century Beetle, which will be released this coming fall. I personally loved this commercial, and am still in utter awe as to how VW got me to think that a big nasty beetle was actually cute.
The crown jewel of the AdBowl, however, was VW’s almost sentimental, “The Force.” In the Super Bowl, a culture where beer and Dorito advertisements generally come out victorious, this is a huge moment for VW.
Congrats, Volkswagen. You deserve this one.